Step 1
Read the Article
Read the article to understand the main idea.
記事を読んで、おおよその内容をつかみましょう。
Colonel Sanders’ items sell for high prices at auction
Colonel Sanders started Kentucky Fried Chicken. Today it is called KFC. On July 28, 2026, many of his personal items were sold at a public auction. Sanders died in 1980, but he is still famous around the world.
Sanders was easy to recognize. He wore a white suit, a black ribbon bow tie, glasses, and a small beard. This look helped him build the KFC brand. His face is part of the company's logo.
At the auction, his bow tie sold for $8,000. The most expensive item was his personal notebook from 1964. It had a handwritten list of herbs and spices, and someone bought it for $30,000.
Bill Menish's company ran the auction. "Colonel Sanders was the original celebrity chef," he said. Menish also called Sanders a "marketing genius" because he became the brand's character himself.
(AP)
Step 2
Check the Vocabulary and Phrases
Check the following vocabulary and phrases.
以下の単語やフレーズの発音、意味、使い方を確認しましょう。
recognize
見分けがつく
to know who someone is or what something is because you have seen or heard them before
I recognized my teacher in the crowd.
人混みの中で先生だとわかりました。
bow tie
蝶ネクタイ
a type of necktie that is tied in a bow at the neck
He wore a bow tie to the party.
彼はパーティーに蝶ネクタイをしていきました。
run(過去形:ran)
運営する
to be in charge of a business, an event, or an activity
She runs a cooking class.
彼女は料理教室を運営しています。
original
元祖の
existing at the beginning; being the first of its kind
There are many shops now, but this is the original one.
今はたくさんの店がありますが、こちらが元祖です。
genius
天才
a person who is very intelligent or has great skill
My sister is a math genius.
姉は数学の天才です。
Step 3
Comprehension Questions
Answer the following questions based on the article.
理解度問題に挑戦しましょう。
What did Sanders wear?
Why did Menish call Sanders a "marketing genius"?
Step 4
Discussion
Share your opinions on the following questions.
以下の質問について、自分の考えを述べてみましょう。
What fast food restaurants are popular with the people around you?
Do you know a famous person who always wears the same thing? What does he or she wear?
Is there an old item that is special to you or your family? Please explain.
Some people pay a lot of money for famous people's things. What do you think about this?
If you could start your own business, what kind of shop would you open?