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Kellogg to remove artificial coloring from its cereals by year end

( AP )

Kellogg to remove artificial coloring from its cereals by year end

ケロッグ、シリアルの人工着色料を年内に廃止へ

公開日: 2026年9月1日

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1

Step 1

Read the Article

Read the article to understand the main idea.

記事を読んで、おおよその内容をつかみましょう。

Kellogg to remove artificial coloring from its cereals by year end

WK Kellogg announced on August 6, 2026 that it will remove artificial coloring from all its cereals by the end of the year. Its original plan was to finish by the end of 2027, making this change a year ahead of schedule.

For the new colors, the company has found fruit and vegetable juices. These will give cereals like Froot Loops and Apple Jacks their usual colors. Kellogg has also invested in equipment for this change. The food maker is taking out BHT, an artificial preservative, from the few cereals that still contain it.

"More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned," said Doug VanDeVelde, Kellogg's chief growth officer.

Kellogg has been under pressure for years to remove artificial ingredients from its cereals. It has already done this in other countries, such as Canada. In 2024, dozens of people gathered outside the company's headquarters and delivered petitions with 400,000 signatures. They asked Kellogg to remove artificial coloring and BHT.

Large stores are also pushing food companies to make changes. Earlier in 2026, Target planned to stop selling cereals with artificial colors by the end of May. Walmart also said it would remove these colorings from its store brands by January 2027.

(AP)

2

Step 2

Check the Vocabulary and Phrases

Check the following vocabulary and phrases.

以下の単語やフレーズの発音、意味、使い方を確認しましょう。

artificial

形容詞

人工の

made by people to copy something natural; not real

例文

The ski resort uses artificial snow when there is not enough snow in winter.

そのスキー場では、冬に雪が足りないときは人工雪を使用しています。

preservative

名詞

保存料

a substance added to food to keep it fresh for a long time

例文

My grandmother makes jam with no preservatives, so we eat it within a week.

祖母は保存料を使わずにジャムを作るので、私たちは1週間以内に食べきります。

recognizable

形容詞

見分けがつく

easy to know or identify because you have seen or heard it before

例文

There were many recognizable faces at the party last night.

昨夜のパーティーには、見覚えのある顔がたくさんありました。

meet expectations

フレーズ

期待に応える

to be as good as someone hoped or expected

例文

The new restaurant was popular, and the food met my expectations.

その新しいレストランは人気があり、料理は期待通りでした。

petition

名詞

請願書

a written request signed by many people asking someone in power to do something

例文

Many people signed a petition asking the city to keep the old library open.

多くの人々が、旧図書館の継続運営を求める請願書に署名しました。

3

Step 3

Comprehension Questions

Answer the following questions based on the article.

理解度問題に挑戦しましょう。

1

How does Kellogg plan to keep the color of its cereals the same as before?

2

According to Kellogg's chief growth officer, why is the company making this change?

4

Step 4

Discussion

Share your opinions on the following questions.

以下の質問について、自分の考えを述べてみましょう。

1

What is your favorite breakfast food? Why?

2

Do you usually check what is inside the food you buy? Why or why not?

3

When you buy food, is the color important to you? Please explain your answer.

4

Some people want companies to use fewer artificial ingredients in food. How do you feel about this?

5

What could stores or companies do to help people eat in a healthier way? Please talk about it.

Development

参照 Associated Press

編集 学研のKiminiオンライン英会話 編集部